World Cup
- Client
- ICA
- Role
- Concept and copywriting
- Year
- Selected film
01 / 02
The work
A film within the long-running ICA-Stig format. To celebrate ICA’s sponsorship of Sweden’s national team, store manager Stig creates a very special football kit – all in the numbers.
Written and created with Christoffer Dymling and Jesper Stein at King. Directed by Eddie Åhgren at FLX.